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Shensong Home Appliances (Shenzhen) Co., Ltd.
Headquarters address：Shensong Industrial Park, 78 Dongsheng Road, Longgang District, Shenzhen City, Guangdong Province, China
Shensong Home Appliances 2018 National Agent Conference was held
On December 17, Shenzhen Matsushita Electric Appliance Co., Ltd. (referred to as "Shensong Home Appliances") 2018 opening feast - National Agent Conference was held in Shenzhen Yulan Hotel. More than 400 Shensong agents from all over the country attended the conference.
Shensong Home Appliances Co., Ltd. is a high-tech enterprise specializing in R&D, production and sales of air conditioners, refrigerators, washing machines, LCD TVs, kitchen and bathroom appliances, and small household appliances. The main brand is “Partsoinc Shensong”, the brand concept “Innovative Technology, Deep Pine” Intellectual creation."
At the meeting, Xie Yusheng, general manager of Shensong Appliances, said in his first speech: “In 2017, the cost of raw materials rose by more than 30%, the cost of logistics increased by nearly 35%, and the shortage of stocks and prices went up. However, Shensong Appliance insisted on brand and price. The business philosophy of one-stop service has achieved a contrarian breakout. In 2018, new situations, new challenges, new opportunities. Shensong Household Appliances will open up new market models with new products and new policies."
Air conditioning is the fist product of deep pine home appliances. In the market development trend of air-conditioning products, the person in charge of the air-conditioning products said: "The 2017 cold year is the year of air-conditioning sales. In June and July, air-conditioning capacity even met many market demands, many agents were out of stock at one time. It is expected that this year 2018 A situation will continue." He further pointed out: "Shensong air conditioners use Gree Lingda compressors and environmentally friendly R410 refrigerants (currently recognized as the most suitable refrigerant to replace R22), with the highest quality products to help boost consumption. The market is growing at a high rate." He also said: "Air conditioners will be developed in the direction of artificial intelligence, Ag+ purification, microchannels, R290, explosion protection and anti-corrosion. Shensong air conditioners are already investing in research and development." In addition, he revealed: "In 2017, mobile air conditioners surged, and global sales reached 6 million units, which is a category worthy of attention for agents."
Subsequently, the head of Shensong TV made a report on television. He pointed out that the TV market highland has been occupied by brands such as Hisense, Skyworth, TCL, Changhong and Konka, but the long tail market is a larger market than the mainstream market, and there are huge opportunities. According to the development process of urbanization, Shensong TV has accelerated the sinking of channels. At the same time, it has continuously expanded its TV applications, such as building machines and advertising machines, to achieve market sales and double growth.
After that, the person in charge of the deep pine ice wash made a trend report on the refrigerator and the washing machine. He pointed out: "The multi-door refrigerator has grown rapidly. The design of the deep-opening multi-door refrigerator is simple, the internal storage capacity is large, and the grid is rich, which is conducive to consumers to store various ingredients in different categories." In addition, he pointed out: "Since this year, the washing machine market has achieved double-digit year-on-year growth, and the growth rate is second only to air conditioners in the electrical category. The Shensong washing machine is based on the needs of young people, to large capacity, frequency conversion, intelligence, and points. The direction of the barrel changes, creating a variety of fashion series of washing machines such as pink, popular in the market."
In addition, deep pine kitchen appliances, small household appliances and other products have also been favored by agents all over the country. It is reported that in 2018, Shensong Household Appliances will also develop water purifiers to further expand the product diversification pattern.
Do more measures to create a hot market in 2018
In fact, many agents are old customers. In 2017, they delivered a perfect answer with excellent results, and they are the national quality agents of Shensong Household Appliances.
In 2018, the team of Shensong agents expanded further, and the blank market agents were constantly seized. At the meeting, Shensong Home Appliances once again issued agent awards in various regions. During the period, many agents said: “Visit the modern factory of Shensong, and compare the quality, profit and after-sales of similar products of the big brands in the industry.
Moreover, in order to face the 2018, win at the starting point, deepen the increase in investment in home appliances, and made a lot of preparations. Brand promotion, successfully signed CCTV-7, and reached cooperation with more than 30 well-known media, brand influence further improved; marketing channels, and B2B e-commerce listed companies reached strategic cooperation, channel development continues to deepen; after-sales service, and Shenzhou United Insurance has reached a cooperation, through the more than 68,000 on-site after-sales service outlets throughout the country, to solve the worries of the majority of agents, to provide timely and thoughtful after-sales service guarantee for the majority of users.
On the same day, Shensong Home Appliances also invited a passionate dance team, a two-person dance actor, and a famous Chinese pop singer, Black Feather, to play Call for the development of Shensong Home Appliances in 2018. In the passionate and full-bodied singing of Black Feather, the 2018 National Agent Conference of Shensong Home Appliances reached its climax.
“Slow and deep, and success”, this is a brilliant 2017 summary, and it is also an infinitely beautiful 2018 look.